Age
The film would be aimed at a wider age range; from around 16-50. This is because the main characters are portrayed by younger actors, but the characters are older. The film would also appeal to the older ages as it is black and white, and also uses a 1950s feel to it. The younger demographic would enjoy the film as it mixes elements of a modern thriller into it. Research into the thriller genre also shows that middle-aged people are more likely to watch thriller TV series such as Broadchurch and Spiral. We would target a mixed age range to make sure that it was a commercial success that can be enjoyed by all. The film wouldn't appeal to 65+ as some of the elements of the thriller wouldn't be enjoyed by them.
Gender
The film would be aimed at both genders as there is a mixture of males and females portraying the characters. If I had to choose though, the film would probably appeal more to women as it depicts the independent women archetype of thrillers (Marion Crane, Thelma and Louise, Jackie Brown). The opening is used by the female character to establish her dominance over the male characters of the film. This would be a key factor into appealing to the female gender.
Ethnicity and Nationality
The film would be aimed at British and Amercian citizens as the speech would be done in English. The opening of the thriller is also set in England, so English residences would identify themselves with the locations the film is shot in. The ethnicity who it would appeal to most would be white British as the main characters are all white. However, the film would still appeal to other ethnicities such as hispanic, afro-carribean and black. An example of a thriller that would appeal to these ethnicites more would be Pulp Fiction as some of the characters are of these ethnicites so the audience could identify with them.
Social Class
The thriller opening would appeal to those of middle class as it depicts quite wealthy characters who flaunt their luxuries (see the car used in the opening). The costumes of the characters could also be identified with by middle class people as the characters wear suits, similar to business men and women who are most likely to be middle class. The film would share similarites with Resevoir Dogs for who it appeals to social class wise.
Sexuality
The film would most likely appeal to heterosexual people as the opening depicts a heterosexual relationship that has broken down; leading to the male characters death. The rest of the film wouldn't explore sexuality as a theme so it is hard to relate to another film and identify the target audience for this category.
Well done Reece for posting a profile of your potential target audience. You have competently supported your points with references to the mise-en-scene in your film.
ReplyDeleteYou need to revise the age demographic of your PRIMARY target audience to a narrower age group. For example the age of your actors are more likely to appeal to an audience within the 16-20 age group because they will identify with the performers. You could add that an older audience may find the film appealing because of the retro style which pays tribute to British noir films of the late 140's and early 1950's.
Try to sustain your impetus Reece and keep posting work onto your blog.